Shoe Dazzle

Shoe Dazzle is the leading flash sale website for women's shoes with sales over 50 million dollars annually. I worked on projects ranging from landing and interior page redesigns to email campaigns and banner ads. I was the lead designer for each project and came up with original design solutions for each.The website page redesigns are based on iterations of UI and AB testing with the goal of increasing appeal, ease of use and conversions. I'm happy to say they where successful and those pages resulted in a sales lift for the brand.

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