M&M's Engagement Page

M&M's wanted a Summer engagement for their Walmart hub. The solution was an "Easter Egg" hunt in which the shopper was challenged to find the hidden M&M's in order for the chance to win a $5000 gift card. Each hidden M&M character was located behind a hill which also revealed related messaging and incentives. The simplicity of the game is a testament to thoughtfulness of the UI in overcoming the technical challenges.

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